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Own It - Chevrolet Trax RS
For young female drivers, they want a car that not only looks great but also reflects who they are. The upgraded Chevrolet Trax RS has everything they need to own their city life in style and confidence.
Creative Director: Michael Katzikowski
Copywriter: Sean Pitre
To appeal to our millennials target, we decided to shoot the commercial on an iPhone beside professional cameras to achieve the social media aesthetics. Our talents were selected based on their personalities and expertise: an athlete, a dog mum, a foodie, for the most natural performance.
Taste
Action
Love
Director: Darcy Hennessey
Photographer: Jeff Carlson
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