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FieldBrew - FieldView (Bayer Corp)​​
(In production)
​
For farmers, a beer with friends is more than a drink. It’s a way to build community, in a profession that struggles with isolation. Therefore, to reward farmers who use FieldView, Canada's leading digital farming software, we creating a special beer: brewed by and for farmers.
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Creative Director: Brian Allen
​ACD: Andrew Strachan, Steven Davenport
​Copywriter: Sean Pitre
Using only FieldView typeface and colour palette, we design the labels by recreating Canadian farms satellite images in simple geometric shapes. The winner's farm will ultimately be featured as one of the official labels.
More to come...
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